Privacy Policy

1) Introduction and contact details of the controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about how your personal data is handled when you use our website. Personal data is any data that can be used to identify you personally.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Sylvia Becker, Bischofsheimer Weg 101A, 63075 Offenbach am Main, Germany, Tel.: +49 1787933337, Email: support@aveloro.de. The controller for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

2) Data collection when visiting our website

2.1 When you use our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the page server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time of access
Amount of data sent in bytes
Source/reference from which you came to the page
Browser used
Operating system used
Used IP address (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the padlock symbol in your browser line.

3) Hosting & Content Delivery Network

Shopify

For the hosting of our website and the display of page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission. If, for technical reasons, further processing also takes place in third countries (in particular the USA), Shopify relies on the standard contractual clauses (Art. 46 GDPR) approved by the EU Commission as well as supplementary protective measures.

4) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files that are stored on your device. Some of these cookies are automatically deleted after you close your browser (so-called "session cookies"), while others remain on your device for a longer period and allow page settings to be stored (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of your web browser's cookie settings.

If individual cookies used by us also process personal data, the processing is carried out in accordance with Art. 6 (1) (b) GDPR either for the execution of the contract, in accordance with Art. 6 (1) (a) GDPR in the case of a given consent, or in accordance with Art. 6 (1) (f) GDPR for the protection of our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the website visit.

You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general.

Please note that if cookies are not accepted, the functionality of our website may be limited.

5) Contacting Us

5.1 Loox

For the management and display of customer reviews as well as for automatic review reminders, we use the services of the following provider:
Loox Online Ltd., Rehov Har Sinai 2, 6581602 Tel Aviv-Yafo, Israel.

Exclusively on the basis of your explicit consent in accordance with Art. 6 (1) (a) GDPR, we transmit your email address and, if applicable, other order information (e.g., name, product details) to Loox so that you receive a review request by email after your purchase.

You can revoke your consent at any time with effect for the future, either to us or directly to Loox.

We have concluded a data processing agreement with Loox, which ensures that the provider processes our customers' data exclusively according to our instructions and in compliance with the GDPR.

For data transfers to Israel, an adequate level of data protection is ensured by an adequacy decision of the European Commission in accordance with Art. 45 GDPR.

Further information on data protection at Loox can be found at: https://loox.app/legal/privacy-policy

5.2 When you contact us (e.g., via contact form or email), personal data is processed - exclusively for the purpose of processing and responding to your request and only to the extent necessary for this purpose.

The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 (1) (f) GDPR. If your contact aims at concluding a contract, an additional legal basis for the processing is Art. 6 (1) (b) GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter concerned has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

6) Data processing when opening a customer account

In accordance with Art. 6 (1) (b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. You can find out which data is required for opening an account from the input mask of the corresponding form on our website.

Your customer account can be deleted at any time by sending a message to the controller's address mentioned above. After your customer account has been deleted, your data will be deleted, provided that all contracts concluded through it have been fully processed, there are no statutory retention periods to the contrary, and we do not have a legitimate interest in further storage.

7) Use of customer data for direct marketing

7.1 Subscription to our email newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and will be used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive newsletters if you have explicitly confirmed your consent to receive newsletters by clicking on a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. In this case, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when registering for the newsletter will be used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to further data use, which is permitted by law and about which we inform you in this declaration.

7.2 Klaviyo

Our email newsletters are sent via the service provider:
Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA.

Based on our legitimate interest in an effective, secure, and user-friendly newsletter system, we pass on your data provided during newsletter registration (e.g., email address, name, IP address, time of registration) to Klaviyo in accordance with Art. 6 (1) (f) GDPR.

If you have explicitly consented during registration, Klaviyo performs a statistical evaluation for success measurement (e.g., opening rates, click behavior).
This evaluation is carried out on the basis of your consent in accordance with Art. 6 (1) (a) GDPR and can be revoked at any time.

We have concluded a data processing agreement with Klaviyo, which ensures data processing according to European data protection standards.

For data transfers to the USA, Klaviyo has joined the EU-US Data Privacy Framework. This ensures an adequate level of data protection in accordance with Art. 45 GDPR.

Further information on Klaviyo's data protection can be found at: https://www.klaviyo.com/legal/privacy

7.3 Stock availability notification by email

For temporarily unavailable items, you can sign up to receive email stock availability notifications. We will send you a single email notification about the availability of the item you selected. The only mandatory information for sending this notification is your email address. Providing further data is voluntary and may be used to address you personally. For sending emails, we use the so-called double opt-in procedure, which ensures that you only receive a notification if you have explicitly confirmed your consent to this by clicking on a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. In this case, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when registering for our email notification service for stock availability will be used strictly for the intended purpose.

You can unsubscribe from availability notifications at any time by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to further data use, which is permitted by law and about which we inform you in this declaration.

7.4 Shopping cart reminders by email

If you abandon your purchase with us before completing the order, you have the option of being reminded once by email about the contents of your virtual shopping cart.

The only mandatory information for sending this reminder is your email address. Providing further data is voluntary and may be used to address you personally. For sending emails, we use the so-called double opt-in procedure, which ensures that you only receive a notification if you have explicitly confirmed your consent to this by clicking on a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR for sending a shopping cart reminder. In this case, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when registering for our email notification service will be used strictly for the intended purpose.

You can unsubscribe from shopping cart reminders at any time by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to further data use, which is permitted by law and about which we inform you in this declaration.

8) Data processing for order fulfillment

8.1 Insofar as it is necessary for contract fulfillment for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) (b) GDPR.

If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we process the contact data you provided during the order to inform you personally within the framework of our legal information obligations in accordance with Art. 6 (1) (c) GDPR. Your contact data will be used strictly for the purpose of communicating updates owed by us and will only be processed by us to the extent necessary for the respective information.

To process your order, we also cooperate with the following service provider(s) who assist us fully or partially in the performance of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

8.2 To fulfill our contractual obligations to our customers, we work with external shipping partners. We pass on your name, delivery address and, if necessary for delivery, your telephone number, exclusively for the purpose of goods delivery, in accordance with Art. 6 (1) (b) GDPR, to a shipping partner selected by us.

8.3 CJ Dropshipping
For order processing, we use the following provider: YIWU CUJIA TRADE CO., LTD, F2, Building 8, No. 89, Siyuan Road, Yidong Industrial Zone, Niansanli St, China.

Name, address, and, if applicable, other personal data will be transmitted to the provider exclusively for the purpose of processing your online order in accordance with Art. 6 (1) (b) GDPR. The transfer will only take place to the extent actually necessary for this purpose.

Note on third-country transfers: China does not have an adequacy decision from the EU. We have therefore concluded EU standard contractual clauses with CJ Dropshipping in accordance with Art. 46 GDPR and implemented additional protective measures. A copy of the essential guarantees can be requested using the contact details provided in Section 1.

8.4 Use of payment service providers (payment services)

- Apple Pay

If you choose the "Apple Pay" payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment will be processed via the "Apple Pay" function of your device running iOS, watchOS or macOS by debiting a payment card stored with "Apple Pay". Apple Pay uses security features integrated into your device's hardware and software to protect your transactions. To authorize a payment, you must therefore enter a code previously set by you and verify it using your device's "Face ID" or "Touch ID" function.

For the purpose of payment processing, the information you provided during the order process, together with information about your order, will be transmitted to Apple in encrypted form. Apple then re-encrypts this data with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay for the purpose of carrying out the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm successful payment.

If personal data is processed during the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.

Apple retains anonymized transaction data, including the approximate purchase amount, approximate date and time, and whether the transaction was successfully completed. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.

When you use Apple Pay on your iPhone or Apple Watch to complete a purchase you made via Safari on your Mac, the Mac and the authorization device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can identify you. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to "Wallet & Apple Pay" and disable "Allow Payments on Mac".

For more information on data protection with Apple Pay, please visit the following website: https://support.apple.com/de-de/HT203027
- Google Pay

If you choose the "Google Pay" payment method from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), payment processing takes place via the "Google Pay" application on your mobile device running at least Android 4.4 ("KitKat") and equipped with an NFC function, by charging a payment card stored with Google Pay or a payment system verified there (e.g. PayPal). To authorize a payment via Google Pay exceeding €25, you must first unlock your mobile device using the verification method set up (e.g., facial recognition, password, fingerprint, or pattern).

For the purpose of payment processing, the information you provide during the ordering process, along with information about your order, will be forwarded to Google. Google will then transmit your payment information stored in Google Pay in the form of a one-time transaction number to the originating website, which verifies that payment has been made. This transaction number contains no information about the real payment data of your payment methods stored in Google Pay but is created and transmitted as a unique numerical token. For all transactions via Google Pay, Google acts merely as an intermediary for processing the payment. The transaction is carried out exclusively between the user and the originating website by debiting the payment method stored in Google Pay.

If personal data is processed during the described transmissions, the processing is exclusively for the purpose of payment processing in accordance with Art. 6 Para. 1 lit. b GDPR.

Google reserves the right to collect, store, and evaluate certain transaction-specific information for every transaction made via Google Pay. This includes the date, time, and amount of the transaction, merchant location and description, a description of the goods or services purchased provided by the merchant, photos you have attached to the transaction, the name and email address of the seller and buyer or sender and recipient, the payment method used, your description for the reason of the transaction, and, if applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of the legitimate interest in proper accounting, verification of transaction data, and optimization and functional maintenance of the Google Pay service.

Google also reserves the right to combine the processed transaction data with other information collected and stored by Google when using other Google services.

The Google Pay terms of use can be found here:

https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection with Google Pay can be found at the following internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Klarna

One or more online payment methods from the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you select a payment method from the provider where you pay in advance (e.g., credit card payment), your payment data provided during the order process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to them in accordance with Art. 6 Para. 1 lit. b GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this.

If you select a payment method where the provider makes an advance payment (e.g., invoice or installment purchase or direct debit), you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postcode, city, date of birth, email address, telephone number, if applicable, data on an alternative payment method).

In order to protect our legitimate interest in assessing the creditworthiness of our customers, we forward this data to the provider for the purpose of a credit check in accordance with Art. 6 Para. 1 lit. f GDPR. Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experiences), the provider checks whether the payment option you have selected can be granted in view of payment and/or default risks.

In addition to internal provider criteria, identity and creditworthiness information from the following credit agencies may be included in the decision-making process for the application review in accordance with Art. 6 Para. 1 lit. f GDPR:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractually compliant payment processing.
- Paypal

One or more online payment methods from the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method from the provider where you pay in advance, your payment data provided during the order process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to them in accordance with Art. 6 Para. 1 lit. b GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this.

If you select a payment method where we make an advance payment, you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postcode, city, date of birth, email address, telephone number, if applicable, data on an alternative payment method).

In such cases, to safeguard our legitimate interest in determining your creditworthiness, we transmit this data to the provider for the purpose of a credit check in accordance with Art. 6 Para. 1 lit. f GDPR. Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experiences), the provider checks whether the payment option you have selected can be granted in terms of payment and/or default risks.

This website uses PayPal Checkout, an online payment system by PayPal, which consists of PayPal's own payment methods and local third-party payment methods.

When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – "Pay Later" via PayPal, we transmit your payment data within the framework of payment processing to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). The transfer takes place in accordance with Art. 6 Para. 1 lit. b GDPR and only to the extent necessary for payment processing.

For payment methods such as credit card via PayPal, direct debit via PayPal, or – if offered – "Pay Later" via PayPal, PayPal reserves the right to conduct a credit check. For this purpose, your payment data may be transmitted to credit agencies in accordance with Art. 6 Para. 1 lit. f GDPR, based on PayPal's legitimate interest in determining your creditworthiness. PayPal uses the result of the credit check regarding the statistical probability of payment default to decide whether to offer the respective payment method. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractually compliant payment processing.

If the PayPal payment method "Purchase on Account" is available and selected, your payment data will first be transmitted to PayPal to prepare the payment, after which PayPal will forward it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin ("Ratepay") to carry out the payment. The legal basis for this is Art. 6 Para. 1 lit. b GDPR in each case. In this case, RatePay carries out an identity and credit check on its own behalf to determine creditworthiness in accordance with the principle already mentioned above and transmits your payment data to credit agencies due to its legitimate interest in determining creditworthiness in accordance with Art. 6 Para. 1 lit. f GDPR. A list of credit agencies that Ratepay may use can be found here: https://www.ratepay.com/legal-payment-creditagencies/

When using a local third-party payment method, your payment data will first be transmitted to PayPal for payment preparation in accordance with Art. 6 Para. 1 lit. b GDPR. Depending on your selection of an available local payment method, PayPal will then transmit your payment data to the corresponding provider for payment execution in accordance with Art. 6 Para. 1 lit. b GDPR:

- Apple Pay (Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
- Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
- iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
- bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium)
- blik (Polski Standard Płatności sp. z o.o., ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
- eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2
1200 Vienna, Austria)
- MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France)
- Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)

Further data protection information can be found in PayPal's privacy policy: https://www.paypal.com/de/legalhub/paypal/privacy-full
- Shopify Payments

One or more online payment methods from the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

8.5 Electronic termination option for long-term contracts with consumers

Consumers who have entered into contracts for paid long-term obligations (e.g., subscription contracts) on this website have the option to terminate them via an electronic button in accordance with the applicable notice periods.

Activating the button leads to a confirmation page where the consumer can provide further details for the termination, clearly identify themselves, and then declare their termination electronically.

The collection of personal data and its transmission to us takes place in accordance with Art. 6 Para. 1 lit. b GDPR and only insofar as it is necessary for the proper processing of the termination. Also based on Art. 6 Para. 1 lit. b GDPR, the provided personal data is used to confirm the receipt of the termination declaration and the termination date electronically in text form. Another legal basis for the processing is Art. 6 Para. 1 lit. c GDPR. We are legally obliged to provide an electronic termination option for consumer contracts for paid long-term obligations concluded by means of electronic commerce.

9) Retargeting/Remarketing and Conversion Tracking

9.1 Meta Pixel with advanced matching

Within our online offering, we use the "Meta Pixel" service from the following provider in advanced matching mode: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Meta")

If a user clicks on an advertisement we have placed on Facebook or Instagram, the URL of our linked page is extended by a parameter with the help of "Meta Pixel". This URL parameter is then entered into the user's browser by a cookie set by our linked page itself after redirection. In addition, this cookie collects specific customer data such as the email address that we collect on our website linked to the Facebook or Instagram ad during processes such as purchases, account logins, or registrations (advanced matching). The cookie is then read out and enables the transmission of the data, including the specific customer data, to Meta.

We use "Meta Pixel" with advanced matching to make our advertisements (so-called "Ads") on Facebook and/or Instagram more effective and to ensure that they match users' interests or have certain characteristics (e.g., interests in certain topics or products determined by the websites visited) that we transmit to Meta (so-called "Custom Audiences").

Furthermore, we analyze the effectiveness of our advertisements by tracking whether users were redirected to our website after clicking on an advertisement (conversion). Compared to the standard version of "Meta Pixel", the advanced matching feature helps us better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.

All transmitted data is stored and processed by Meta, so that an assignment to the respective user profile is possible and Meta can use the data for its own advertising purposes in accordance with Meta's data usage policies (https://www.facebook.com/about/privacy/). The data may enable Meta and its partners to display ads on and off Facebook.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

The information generated by Meta is generally transmitted to a Meta server and stored there; in this context, it may also be transmitted to servers of Meta Platforms Inc. in the USA.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.

9.2 Google Ads Remarketing

This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google sets a cookie in your device's browser, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Further data processing only occurs if you have given your consent to Google that your internet and app browser history will be linked by Google to your Google account and information from your Google account will be used to personalize ads you see on the web. If you are logged into Google during your visit to our website in this case, Google will use your data together with Google Analytics data to create and define audience lists for cross-device remarketing. For this purpose, your personal data will be temporarily linked by Google with Google Analytics data to form audiences. When using Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC. in the USA.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, the use of retargeting technology will not take place during your visit to the site.

You can withdraw your given consent at any time with effect for the future. To exercise your withdrawal, please deactivate this service in the "Cookie Consent Tool" provided on the website.

Details on the processing initiated by Google and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

9.3 Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google Adwords). We can determine how successful individual advertising measures are in relation to the data of the advertising campaigns. We pursue the goal of showing you advertising that is of interest to you, making our website more interesting for you, and achieving a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an ad placed by Google Ads. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that allows users to be personally identified.

When using Google Ads, personal data may also be transferred to the servers of Google LLC. in the USA.

Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 (1) (a) GDPR. You can withdraw your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link:
https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=de

In order to address users whose data we have received in the context of business or similar relationships with advertising that is even more relevant to their interests, we use a customer matching function within Google Ads. For this purpose, we transmit one or more files with aggregated customer data (primarily email addresses and phone numbers) electronically to Google. Google does not receive access to clear data, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This enables personalized advertising to be played out across all Google services linked to the respective Google account.

The transmission of customer data to Google only takes place if you have given us your explicit consent in accordance with Art. 6 (1) (a) GDPR. You can revoke this consent at any time with effect for the future. Further information on Google's data protection measures regarding the customer matching function can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182
Google's privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

10) Tools and Other

10.1 - sevDesk

For accounting purposes, we use the cloud-based accounting software service from the following provider: sevDesk GmbH, Hauptstraße 115, 77652 Offenburg, Germany

The provider processes incoming and outgoing invoices as well as, if applicable, our company's bank transactions, in order to automatically record invoices, match them to transactions, and generate financial accounting from them in a semi-automated process.

Insofar as personal data is processed in this context, the processing takes place on the basis of our legitimate interest in efficient organization and documentation of our business processes in accordance with Art. 6 (1) (f) GDPR.

10.2 Cookie Consent Tool

This website uses a so-called "Cookie Consent Tool" to obtain effective user consent for cookies and cookie-based applications that require consent.

The tool is displayed to users in the form of an interactive user interface when they visit the page, allowing them to give consent for specific cookies and/or cookie-based applications by checking boxes.
In this process, all cookies/services requiring consent are only loaded if the respective user grants corresponding consent.
This ensures that such cookies are only placed on the respective end device if consent has been given.

The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this context.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in legally compliant, user-specific, and user-friendly consent management.
A further legal basis is Art. 6 (1) (c) GDPR, as we are legally obliged to make the use of technically unnecessary cookies dependent on the respective consent.

We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

Further information on the operator and the setting options of the Cookie Consent Tool can be found directly in the corresponding user interface on our website.

11) Rights of the data subject

11.1 The applicable data protection law grants you, in relation to the controller, the following data subject rights (rights of access and intervention) regarding the processing of your personal data, with reference to the stated legal basis for the respective exercise conditions:

Right of access in accordance with Art. 15 GDPR;
Right to rectification in accordance with Art. 16 GDPR;
Right to erasure in accordance with Art. 17 GDPR;
Right to restriction of processing in accordance with Art. 18 GDPR;
Right to notification in accordance with Art. 19 GDPR;
Right to data portability in accordance with Art. 20 GDPR;
Right to withdraw given consent in accordance with Art. 7 (3) GDPR;
Right to lodge a complaint in accordance with Art. 77 GDPR.

11.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST IN THE CONTEXT OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.

12) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if applicable – additionally by the respective statutory retention period (e.g. commercial and tax law retention periods).

When processing personal data on the basis of explicit consent in accordance with Art. 6 (1) (a) GDPR, the data concerned will be stored until you withdraw your consent.

If there are statutory retention periods for data that are processed within the scope of legal or quasi-legal obligations on the basis of Art. 6 (1) (b) GDPR, these data will be routinely deleted after the retention periods expire, provided that they are no longer required for contract fulfillment or initiation and/or we no longer have a legitimate interest in further storage.

When processing personal data on the basis of Art. 6 (1) (f) GDPR, these data will be stored until you exercise your right to object under Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves the establishment, exercise, or defense of legal claims.

When personal data is processed for direct marketing purposes on the basis of Art. 6 (1) (f) GDPR, this data will be stored until you exercise your right to object under Art. 21 (2) GDPR.

Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.